Out of all the types of marketing, i still enjoy getting some direct mail pieces. Something about the surprise of opening a sealed envelope is still fun, and this week it worked twice, or at is going to. First in the mail we got a “special offer” from Roy’s, where we ate for Joy’s birthday, that had a $20 gift card in it, score! Then i got in the mail a few days later for a special subscription offer from Los Angeles Magazine for “westsiders” a special of 24 (not 12) issues for only $9.95. I’ve actually been thinking about getting a subscription, so now i just might.
If not for the tons of useless credit card offers, i would say send me more, but i do hate dumping a pound of junk mail in the recycle bin everyday.